Sunday, December 7, 2014

Color wheel (second meeting)

   I learned about colours from colour wheel. Colour wheel is a tool for us to understand which colours go with what and wherever there is light, there is colour. Primary colours combine to make secondary colours which combine tertiary colours. Colour has darkness and lightness or value. Monochromatic colour is different shades of one colour. Analogous are the adjacent colours. Complement colours are the direct opposite on the colour wheel.


  Every colour has their own meaning blue is deep, free, cold, clean educated and etc. For green is patient, adventurous, relaxed, athletic, safe, leaf, natural and etc. For orange is burn, warm, flavorful, active, food, helpful and etc. for purple is intelligent, royal, fantastic, artistic, feminine, fragrant, xolemn and etc. For red is dynamic, vital, romantic, alert, joyful, fun, love and etc. And for yellow is creative, young, visible, bright, light weight, expanding coward and etc. 

Saturday, November 22, 2014

First meeting

   What I have learned in our first meeting is how to make a creative brief for us to have a perfect work. Example a brochure, in every work you have to set a goal. You have to communicate to your customer to set things right. You have to ask them what theme do they want, what colours, typeface, style, paper, if they want to put images, how many images they want to put, and the most important is how much is their budget. Example they want that the paper is glossy, if their budget is not enough it can't be the paper they want.


   For colours you should know what is the project about if it is birthday, anniversary, opening a new cafĂ© and etc. the colour should fit to the project. For the typeface it should be readable to the audience and you should know what age are your audience. For the style it must be attractive to the audience eyes.